Rimmel Cosmetics Case Study

Cosmetics Range Implementation – Success Within a Major Retailer!

We’ve recently completed a brand new cosmetics range change in over 390 stores of a major retailer within the UK!

Thanks to the expertise of our skilled 2,000+ strong Merchandising team, we completed a fully consolidated service from delivering products and kits to store, to implementing and merchandising new products onto bays in stores.

With over 95% of the range change update completed within the first three days of the brief, our Merchandising team ensured the range change update was completed in time for the peak shopping period at the weekend. Our effective planning and efficient implementation ensured maximum sales opportunity through using our consolidated approach, resulting in excellent ROI for our client using our combined service approach.

The utilisation of our bespoke photo auditing technology was paramount in the effective implementation of this range change. Our photo auditing technology analyses the photographs our Merchandisers take of the completed work against the client’s requirements to ensure we can feedback any necessary changes to our Merchandisers whilst they are in store, this method ensures excellent compliance to the client’s brief and efficient implementation to maximise sales opportunity.

The data captured by our Merchandisers in store and the output from out photo auditing technology is fed through to our Client Snapshot Portal which provides a real-time insight into the progress of the job, data and a gallery of photos showing completed work which our clients can access 24/7.

With a strong understanding across retail and over 17 years of experience supporting retailers and brands throughout the UK, we have the knowledge, experience and team to deliver fantastic results.¬†With the capacity for rapid turnaround and our ever progressing investment in technology and people, we’re able to add valuable support with our range of services,¬† get in touch to find out how we can support you: enquiries@deeset.co.uk

Find out more about our Merchandising service: www.deeset.co.uk