Merchandising

Our Approach

Dee Set’s in-store strategic merchandising teams improve brand visibility, reduce stock holding and make sure your fixture is in tact. All our teams are compliant with planograms and operate as part of our supply chain – delivering, unpacking and filling shelves. To cover tactical promotions, seasonal work and bank holidays we have a database of trained staff so we can send out local representatives at short notice.

Tailored to You

Account Development Managers can work with you to represent your brand from sales briefs to service reports and adjusting inventories. We follow standard store protocols for POS implementations and our relationships with retailers mean that we can make sure everything works for suppliers in store. We can even design, make and deliver display units.

Added Value

Our Merchandisers carry handheld PDAs for live communication directly to the fulfilment team and stock management system – Out-of-Stock reporting, emergency stock ordering, online returns processing and auditing can all be done in-store. This technology can also be used to photograph completed work and fixtures, perform signature capture and record comments. All this information is collated into a Blue Report that can be sent as a by-store report and summary, tracking each operation. For complete access to information, we also offer 24 hour support from our call centre.

To see how our merchandising solutions integrate with our other services, have a look at an example of a typical day at Dee Set.