From Dee Set's inception in 2000 to the current day, Ian has always had a clear vision of what Dee Set could become. Ian started the company with just three people around the table, and has since grown the business to one with over three thousand employees. He has been supported by a hand-picked and formidable senior team - some of whom have been by his side for most of Dee Set's journey so far. Prior to establishing Dee Set, Ian spent over 20 years in his career at ASDA, with him leaving as the Store Services Director in 1999.
When taking time away from the business, Ian is an enthusiastic and competitive sportsman and can usually be found fishing, golfing or playing at the local tennis club where he was recently elected as chairman. He also enjoys spending time with his wife, two daughters and dog.