Dee Set Nespresso

Nespresso Hit Squad – One Day POS Implementation Experts!

Nespresso were looking for a strong team that could deliver POS implementation across 600 retail stores within one day. We rose to the challenge and delivered 98% complete installations within the first day.

Our brief

Nespresso were looking for a strong field team that could deliver a one day POS implementation across a 600 store retailer estate (UK & Ireland). Nespresso also needed a partner who could provide a full end to end service solution.

Our approach

We were able to provide a full service that not only executed the in-store activity, but also included collation and distribution of promotional POS into store specific packs. Prime Ambassadors dedicated hit ‘squad’ completed all stores in just one working day. The Prime team created high quality in store displays across high-end retailers, such as John Lewis, House of Fraser, Debenhams and Lakeland.

The results

Prime’s Nespresso hit squad completed 98% complete of installations across Nespresso’s retail estate (circa 600). Prime’s partnership with Nespresso allows us to complete numerous critical launches and promotional installations throughout the year, aligned to their retailer marketing plan.

98% compliance achieved on day one implementation

Written by:

Emily Shepherd

Field Marketing Account Manager

Managing the project from concept to completion ensuring every detail was accounted for and George Cosmetics always had somebody to talk to.

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